That Bizarre Website Promoting GSK Exec Steve Stefano’s New Book

August 15, 2008

This was the post I enjoyed writing the most over on BNET this week. It’s simply a long list of quotes from Steve Stefano’s personal website, which he has devoted to promoting his new book. The book is about leadership, and how you should wrap your empathy in a “crust of passion,” or something.

Not all GSK execs think Stefano’s book is Pulitzer-worthy, however. Here are a couple who gave it negative reviews.

It just goes to show, just because you’re an expert at marketing drugs it doesn’t mean you can market anything.

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One Response to “That Bizarre Website Promoting GSK Exec Steve Stefano’s New Book”


  1. Wonderful issues altogether, you simply won a new reader. What would you suggest about your put up that you just made some days ago? Any sure?


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