If you’ve been following my pharma news feed over at BNET, you will have seen this story about Sepracor’s not-very-successful cost-cutting drive.
The bottom line: The company laid off 300 sales reps and still somehow managed to decrease revenues, increase expenses, and lower the efficiency of its reps. The company claimed to investors that the opposite was the case.
I know what you’re all asking: Isn’t there a cute powerpoint chart with pink and blue lines that depicts this disaster?
Yes there is. See below. (And if you’re late to this series, start here and click your way backward.)